Petaluma partners with Farming Hope to give back this holiday season

• Petaluma is a dog nutrition company focused on environmental sustainability
• Farming Hope is a garden-to-table job training nonprofit that offers paid transitional employment to formerly incarcerated or unhoused neighbors
• Petaluma will donate one meal to Farming Hope for every bag of dog food sold over the holiday season

OAKLAND, CA, October 22, 2021 -- Petaluma, Inc., a pet care startup focused on environmental and social sustainability, announced a partnership with the nonprofit organization Farming Hope. Starting on November 22, Petaluma will donate the equivalent of one nutritious meal to a food-insecure individual for each bag of Petaluma sold to a new customer through the end of the year. 

“Many small businesses feel pressure to cut prices and compete with the largest retailers over the holiday season, usually beginning with a frenzied sale on Black Friday,” said Caroline Buck, co-founder of Petaluma, “We wanted to try out a different approach and swap heavy discounts for a meaningful donation to a nonprofit organization where we have a strong values alignment. Farming Hope is serving a critical gap in our community and we hope our customers will be as excited as we are to support their mission.” 

Petaluma and Farming Hope are both affiliated with 1% for the Planet, a global network of businesses, nonprofits, and individuals working together to fight climate change and support environmental solutions. 

About Farming Hope 

Farming Hope is a garden-to-table job training nonprofit for formerly incarcerated or homeless San Franciscans. Farming Hope’s paid Apprenticeship program helps adults transition to personal wellbeing and life-sustaining employment. Apprentices cook nourishing meals for food-insecure neighbors using high-quality recovered food that would otherwise have gone to landfills. Most direct service organizations focus on immediate needs without providing a structured path toward self-sufficiency and community building. Farming Hope addresses this gap through a community-based model with three main initiatives: well-supported job training and transitional employment; healthy, nourishing meals for food-insecure community members, and waste reduction through food recovery. 

About Petaluma

Petaluma is a pet nutrition company focused on environmental sustainability. The company is a public benefit corporation, Pending B Corp, and a member organization of 1% for the Planet and Climate Neutral. Petaluma is on a mission to build the future of pet care that’s better for pets, the planet, farmworkers, and agricultural animals. The company was founded in 2019 in Oakland, CA, and is available exclusively at www.feedpetaluma.com. 

Media Contact

For all media queries, contact Caroline Buck at press@feedpetaluma.com.